Nathan sits down with Ben Schwartz of Empire’s Comics Vault, Empire’s Comics Vault Press, and Bootleg Publishing for the 52nd episode of the Finding Sacramento podcast. They chat about growing up in the East Bay, the downfall and resurgence of the comic book industry, why Sacramento has a strong independent comic book scene, why telling a story through your business is important to attract consumers, how Ben thought about making Empire’s Comics Vault stand out from the other independent comic book shops in the beginning, why Ben would advise no one to start a business the way he started a business, why he insists it’s still ok to pursue things for passion even if it doesn’t make you money in the end, why respecting your customers is the most important thing you can do for your business, and why Sacramento 20 years from now will be known for its’ art community.

Listen to the full episode below or here:

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