Nathan sits down with Lori Diaz and Alton Kirkland of The Formula for the 55th episode of the Finding Sacramento podcast. They chat about growing up in South Sacramento and Brooklyn, Alton‘s journey to becoming a union pipe fitter, Lori’s journey from Brooklyn to Nashville to Sacramento, why they both love Sacramento, how two people that didn’t like each other at first ended up owning a business together, the slow birth of The Formula and the brainstorming sessions that went into planning the gym, what makes The Formula different from the gyms that you are used to, the difficulties of navigating city regulations and why the city of Sacramento needs to offer a class to help entrepreneurs through that process, and why giving to others is built into the foundation of their business plan.

Listen to the full episode below or here:

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